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Billboard Global Dance Music Industry Report
Electronic music achieved major audience engagement on social media in 2020
A survey of how the top 100 Spotify Electronic Music performed across social media found that Instagram followers increased by 10% during 2020, the number of "love" reactions on Facebook increased by 36%, Facebook reactions increased 43%, Impressions on Facebook increased by 26%. Facebook comments increased by 32%, Facebook likes increased by 50% and Overall actions on Facebook increased by 41%. Over on YouTube, dance music artists saw a 76% increase in views and a 319% increase in comments, even though the number of videos posted only increased about 3%.
“That sound that was so big in 2017 definitely has peaked out,” says Ultra Records founder/president Patrick Moxey. “And new things are on the rise.”
“It’s not that exciting to show off in a nightclub where you spent $50,000 and there’s a DJ and some confetti,” says Lee Anderson, the Paradigm agent who represents Skrillex, Zedd, Disclosure and others.
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