Here at IAJE, we have a passion for a worldwide awareness of effective Internet tools that bring extraordinary value to our members and their customers. Today, many those technologies that were vogue last month have already changed.  

 

       We focus on the cutting edge, which is moving at lighting speed to new areas such as Reputation Marketing and Management. You built your business on an earned reputation, and now you must protect and expand that reputation online and with social media and reputation marketing and management. This is a prime focus for search engines like Google.

     

         Worldwide, all major search engines are moving to Algorithms that include things like the terms on websites, video, links to other websites, the freshness of content, your region, and now the reviews of customers. This has major implications for all businesses that want customers to feel confident to come to their business. The revealing of reviews both good and bad have obvious effects, potentially losing or gaining customers.