Today it is imperative that our members are part of the growth in M-Commerce and E-Commerce, as over 4 billion Internet users seek information via smartphones and the web each day.​

​

       The Internet has completely changed the way that customers look for what they want. It has changed where they search and buy. Consequently, those businesses that wish to remain profitable must change their marketing methods to respond to this transformation in buying habits.

​

     Traditional forms of marketing such as newspaper and direct mail simply do not integrate well with the powerful medium of the Internet and have become less effective as a result.

​

     IAJE brings to our members the most up-to-date proven marketing concepts that deliver tangible results. We understand that every dollar invested in any form of advertising or marketing should not be speculative.​

​

     With IAJE membership  your business is assured the benefits of the worldwide marketing, promotion and educational resources of the International Alliance Jewelers Exchange including access to IAJE's exclusive global auction.

   

      Social media, smartphones and other technologies have changed the way we need to do business. More jewelry is being offered to many dealers based on the price of gold and an aging population. You can now buy and, most importantly, sell the unique pieces that are too valuable to melt. Through the IAJE auctions you can prevent becoming a collector having items sit in your inventory.

​

       In order to survive these slow times, you cannot just advertise locally, as circumstances require you reach a broader customer base and local advertising is simply not effective enough. Just as the Internet has changed our lives, it also has changed the business world, and if you do not keep up and invest in your business “online,” you may lose the tremendous opportunities available online with the IAJE.

​

       It is an unusual time as events are no longer isolated in the way they affect the global market. This is true particularly in antique and investment jewelry as hard times bring pieces to the marketplace that you would not find during better times. It is also true that those who are financially comfortable are concerned about the instability in stocks and real estate. This opens the door for dealers who are well connected to reach these new sellers and investors with the IAJE.

​

       With membership you will have access to new sources of inventory to offer your customers without having to purchase items until you have a buyer. Through the IAJE Dealer Gallery,  you can show items to customers online (prices are hidden) offered wholesale by other member dealers exclusive to all dealers in the IAJE network. ​

 

       IAJE can assist in combining pieces for investors, collectors and estate buyers. Today, there is a growing demand for investments that are secure and not vulnerable to the unpredictability of the stock or currency markets. We have seen the rush to gold by many; however, in just recent years we have seen that high quality jewelry investments are growing in demand as an attractive way to safely secure estates.

​

       Today, with more than 6.5 billion people living on the earth, it is impossible to tell the exact number of people who shop online. However, according to research studies, roughly 27 percent of the world’s consumers shop via the Internet. As the trend toward online shopping continues to grow, the number of people who shop online also increases. If you are not effective online,  you are missing an important potential of your business.

 

       Your membership also includes a powerful website feature; your company website will have a direct link from your website to the IAJE and a return link that will generate traffic and exposure on major social networks such as Facebook and search engines like Google, Bing, Yahoo, Ask, AltaVista and most major EU and foreign search engines.

​

       Many businesses feel their websites don't generate enough traffic and leads. If you're looking to improve your marketing results, the IAJE invests in marketing technologies and consults with global marketing companies to provide our members with coaching to help you with your website and marketing campaigns.